Three Tips to Improve Your Site’s SEO

Who needs SEO?  You do! Don’t miss out on website visitors because they can’t find you.  The world of search engine optimization (SEO) can seem overwhelming, but its a must do for a successful website.  Often times you may Google your organizations name to see if you show up and think that is good enough. However if you are a new nonprofit, no one will know you.

SEO Search Engine Optimization

Without SEO your invisible to anyone that doesn’t know your name.  That smart donor that knows their gift can have a larger, more local impact with a smaller nonprofit can’t find you.  The local client that is looking for services you provide can’t find you.  Many new nonprofits focus solely on branding their name.  The benefit of focusing on SEO is easy to see; visitors can find your site based on what you do and learn your name after they reach your site.

To get started on improving your SEO focus on these three areas for your website.

 

SEO & TITLE TAGS

Your page title – or title tag – is one of the most important factors when it comes to your SEO ranking because it tells search engines and visitors what your page is about.  You will need to optimize this for each of your pages. Be sure to include popular key words.

 

SEO & META DESCRIPTIONS

This attribute summarizes the contents of the page and is frequently used as the snippet of text that describes your site on search results.  If you don’t take the time to groom each description, the first 178 characters of your page will appear, which may not contain any key search words.

 

SEO & WORD COUNTS

With so many easy ways to include visuals and graphics on websites wordy homepages have become a thing of the past.  Be cautious though.  Experts suggest that your homepage should contain a minimum of 500 words.

 

Improving your SEO is a great way to improve your fundraising and spread the word of your mission.  It can be a little daunting.  Feel free to contact us if you need some assistance.

 

 

 

 

 

Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Small Nonprofit Solutions | June 07, 2015

Comments are closed.